Beginner

AI for Business & Marketing

Content, customer service, sales and decision-making, covered with concrete examples you can apply the same day. It also covers choosing tools sensibly so you do not end up paying for five things that do the same job.

5 modules · 11 lessons~60 minutes of reading

From idea to published, on repeat

The content and outreach engine you will build.

Step 1

Research

Audience, angle, keywords

Step 2

Draft

Your voice, your rules, one prompt

Step 3

Edit

You approve, the model rewrites

Step 4

Publish

Scheduled and measured

What you'll cover

Module 1

AI for Content & Marketing

Generating social media posts and captions5 min
Writing ad copy that converts5 min
Repurposing one piece of content into many5 min

Module 2

AI for Customer Service

Drafting FAQ responses and support scripts5 min
Where chatbots help — and where they don't5 min

Module 3

AI for Sales

Personalising outreach at scale5 min
Qualifying leads faster with AI5 min

Module 4

AI-Assisted Decisions

Summarising data and spotting trends5 min
Using AI as a sounding board for business decisions6 min

Module 5

Choosing Your Tools

Matching tools to your business size and budget6 min
Avoiding tool overload6 min